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Frictionless: Build Better Video Games, Attract and Retain by Nelson Rodriguez PDF

By Nelson Rodriguez

ISBN-10: 1483594734

ISBN-13: 9781483594736

For over 30 years, the game has consistently replaced. From arcades to domestic consoles to on-line electronic distribution to VR immersion, technological options were many and drastic. The unexpected visual appeal and recognition of latest and social media — to assert not anything of the game-changer that's crowdfunding — suggest that avid gamers are actually able to without delay have interaction with their favourite manufacturers, and they have turn out to be able to exerting effect relating to improvement decisions.

There’s not anything effortless or elementary approximately online game construction. it will possibly take millions of hours over a long time. and that is no longer accounting for participant acquisition, community-building, and holding the infrastructure. How does a firm stability these kinds of improvement, advertising and marketing and tech elements to construct and keep an enthusiastic and constant participant base?

This booklet examines the foremost levels of having a game to industry, from idea to past release, with a laser concentrate on picking out the hindrances — "frictions" — that your gamers could event in the course of play and of their interactions with the studio or writer. It illustrates how clever, proactive layout and integrity-based participant engagement can put off friction for gamers, and increase your corporation.

There is probably not a "perfect game," but if dev studios and publishers try to turn into FRICTIONLESS - from video game inspiration to lengthy after liberate - they construct belief and encourage loyalty with their viewers of avid gamers and fans.

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Frictionless: Build Better Video Games, Attract and Retain Players, Grow Revenue by Nelson Rodriguez


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