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City Branding and New Media: Linguistic Perspectives, - download pdf or read online

By M. Paganoni

ISBN-10: 1137387955

ISBN-13: 9781137387950

ISBN-10: 1349481904

ISBN-13: 9781349481903

This e-book explores urban branding within the public area as a facet of e-governance from a privileged linguistic, discursive and semiotic point of view. It analyses how neighborhood administrations and public our bodies have interaction their stakeholders by means of addressing key matters resembling energetic citizenship, social inclusion and merchandising of cultural historical past and events.

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality by M. Paganoni


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