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Get Antwortreaktionszeiten in Survey-Analysen: Messung, PDF

By Jochen Mayerl,Dieter Urban

ISBN-10: 353116175X

ISBN-13: 9783531161754

Das Buch erläutert das „Wie und Warum“ der Messung und examine von Antwortreaktionszeiten für computergestützte Bevölkerungsumfragen.

Verfahren zur empirischen Erhebung von Antwortreaktionszeiten (z.B. aktive oder passive Zeitmessmethoden) werden ebenso erläutert wie statistische Methoden zur Behandlung und Bereinigung der erhobenen Reaktionszeiten (z.B. Operationalisierung und Kontrolle individueller Basisgeschwindigkeiten und statistische Identifizierung ungültiger Zeitmessungen).

Das Buch beschreibt viele Anwendungsbeispiele von Reaktionszeitanalysen aus der aktuellen Forschungspraxis. Anwendungen aus der Einstellungs- und Verhaltensforschung und der Untersuchung von Befragtenverhalten (z.B. Aufdecken von Response-Effekten) verdeutlichen, welch vielfältige Möglichkeiten die Auswertung von Reaktionszeitmessungen zur Verbesserung von Survey-Analysen eröffnet.

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Antwortreaktionszeiten in Survey-Analysen: Messung, Auswertung und Anwendungen (German Edition) by Jochen Mayerl,Dieter Urban


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